A rapidly growing property development firm with the international recognition and a solid portfolio of completed Residential and Commercial projects.
The company has been working on developing of a large and complex residential complex in “the city in the city” format comprising of mid-rise buildings with its own infrastructure, such as shops, cafes, a supermarket, schools, nurseries, fitness clubs, playgrounds and recreational areas.
The complexity and the size of the complex assumed a long lifecycle of the project development with homes being sold 3-5 years before completion. The Marketing and Sales teams had to process numerous enquiries and face-to-face buyer interactions and experienced challenges with offering buyers a “full picture” of their new home and amenities. The vast amount of information regarding the infrastructure available in printed materials and digital renders wasn’t deemed easily-accessible and interactive.